A MVNO with a Cause: How Two YouTubers Are Transforming Mobile Service in Mexico
The MVNO REVO provides mobile service with a social mission.
What happens when two of Mexico’s most influential content creators—known for their massive digital reach—decide to start a mobile phone company? The answer is REVO, a new mobile virtual network operator (MVNO) with a mission that goes beyond connectivity.
Founded by Jimmy Álvarez and Andrés Neshudo, REVO is channeling its profits into social causes, from supporting children with cancer to rescuing homeless dogs and preserving the environment.
REVO’s story began a decade ago, when Álvarez and Neshudo first met at an event focused on childhood cancer awareness. Neither could have predicted that their shared passion for social good would lead them to found a company that leverages digital popularity for tangible social impact.
At the WIRED Summit 2025, they explained their vision: to create a platform that, in their words, “empowers Mexico.”
From Digital Stars to Social Entrepreneurs
Both creators have built formidable careers in the digital space. Andrés Neshudo has spent over 17 years as a pioneer in Spanish-language tech content.
What started as a hobby on YouTube to share information about tech culture has grown into a channel with over one million subscribers and a national presence on television and radio.
His influence has also led him to launch environmental initiatives, such as a waste separation program at Felipe Ángeles International Airport and a project promoting electric mobility in Tulum.
Jimmy Álvarez entered the scene in 2013 with his channel Mensajeros Urbanos, which used social experiments to raise awareness about issues like discrimination and inequality.
He later launched Pongámoslo a Prueba, where he tests viral products and internet tricks to help consumers make better decisions. With more than 85 million followers across his social media platforms, Álvarez has become a leading voice in online entertainment and outreach.
Beyond their individual success, what truly unites Álvarez and Neshudo is their commitment to social purpose. As Álvarez puts it, “We leverage our social networks and our reach to create a different business model, one that ultimately contributes to society.”
The REVO Difference
REVO’s launch in 2025’s beta phase was the culmination of this shared vision. The company offers a range of mobile and internet plans at competitive prices, with cumulative benefits for users.
But its core value is its social component. A portion of every payment is directed to a user-selected cause, whether it’s supporting foundations for children with cancer, initiatives to rescue homeless dogs, or environmental preservation programs.
The company operates as an MVNO, utilizing the infrastructure of Altán Redes, the Mexican National Wholesale Network (Red Compartida). This network was designed to bring competition into the market, and it provides a robust foundation for REVO, allowing the new company to assure customers they will have a strong signal throughout Mexico.
REVO is entering a highly competitive market, but it is doing so at a time of significant growth for MVNOs in Mexico. According to a report by consulting firm The CIU, MVNOs’ revenues grew by over 40% in the first quarter of 2025, driven by a continually expanding user base.
REVO’s unique value proposition—integrating social impact directly into its business model—positions it to stand out.
A MVNO for Social Impact
The founders see REVO as much more than a phone company. They envision it as a platform for a social revolution. Users aren’t just customers; they are participants in a movement.
Through a dedicated app, users will be able to get more involved by, for example, joining a reforestation day or volunteering for a cause they support.
“We want users to be able to participate more,” Jimmy explains. “It’s like creating an army, a revolution of people who embrace being different: I’m interested in these causes and I want to get involved.”
While the company aims for profitability, its ultimate goal is to achieve it with purpose. “Not just profitability, but profitability with a cause,” Neshudo emphasizes.
Although still in the early stage, REVO stands as a powerful example of how digital influence can be transformed into a profitable business that serves a higher social purpose. It’s a testament to the idea that a company can be built on values and still succeed—a true revolution in the world of telecommunications.
